Any given year, every company founded more than a year ago celebrates an anniversary, and any event so common, by definition, is not news. Generating interest from media requires creating or finding stories that are compelling and out of the ordinary. This week, we continue our own 25th Anniversary observation with the second half of our list of 25 ideas to inspire your anniversary tactics. No matter what you choose to do, make sure the story can’t be…
A milestone anniversary provides an opportunity to recognize employees and thank customers, but if you hope to receive some external acclaim, the mere passage of time is rarely something that attracts attention from news media. However, with sound planning and creative thinking, you can use the occasion of your milestone anniversary to create news that spurs media interest. In honor of our 25th Anniversary, here is the first of our 2-part list of 25 ideas to help inspire…
Shopping on the internet is a easy way save lots of money and also allows you to identify other bargains without ever having to leave your dwelling. Online stores offer a vast selection of Kors treatments. The best thing about online shopping is the luxury of not having to fight face to deal with with other consumers which after very same handbag you’re interested while.Only two more trading weeks during and trading stocks continues to help keep investors…
Don’t have news you can release, but still want to share your story with media? Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…
Sometimes getting media to pay attention to your story can feel mystifying. And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address. However, working effectively with busy reporters requires a smart, strategic approach to pique their interest. Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch. Think about it. Do you respond…
When you’re the “new guy” in the immense oil and gas industry, attracting media attention and drumming up message frequency can seem daunting. A dizzying array of energy technology and downhole achievements compete for media attention every day. To launch effectively, take heed of four simple tips to get the attention of industry reporters under tight deadlines. Get organized. Be strategic. Create a launch plan at least 4-6 weeks in advance of breaking news. Make a list of…
Over the 24 years Ward has been headquartered in Houston, the energy capital of the world, our oil and gas public relations team has built many relationships with industry experts and the leading publishers who report on them. And while those relationships make the job easier, what’s most important in coordinating interviews and coverage is to understand their needs and story angles of interest. Ward sat down with Houston Business Journal energy reporter Jordan Blum to hear his…
In the oil and gas industry, unplanned incidents occur, despite best efforts to prevent them. Many companies spend valuable time and money developing emergency response plans and preparing for an operational crisis. But, a well-written plan that is not practiced will be put to the test in a real event when it’s too late to correct shortcomings in the plan document. Here, we offer quick tips to ensure your team’s readiness when the alarm sounds. Ensure all key…
Every company has a unique story to tell. The trick is conveying it without getting stuck in the internal red tape. These three tactics may help oil and gas public relations professionals earn credit for the good their companies do, despite cumbersome review and approval processes common in today’s oil and gas industry. Pitch Bylined Editorial Numerous high-quality industry publications cover the oil and gas industry, and they compete with each other for unique story ideas. Gain your…
In the largest oil and gas boom since the 1990s, your oil and gas public relations message strains to stand out from the crowd. Small independent operators, majors and oilfield service companies vie daily for the attention of key audiences, including energy reporters on tight deadlines to produce news. Achievements in hydraulic fracturing technology, innovative horizontal drilling techniques, flaring reduction, shale water management, and liquid natural gas (LNG) production are reported everyday. In the current competitive news environment,…
