Oil & Gas Public Relations and Communication

Oil & Gas Public Relations and Communication

Our vast oil and gas experience includes all aspects of oil and gas public relations, marketing, crisis communication and internal communication.  Ward’s work with clients spanning the upstream, midstream and downstream energy supply chain provides clients insight and connections to reach these highly specialized audiences worldwide, whether to support production goals, market technologies, raise public profile, improve employee performance, reach safety goals or manage issues.

Featured Work Sample



As the client’s outsourced marketing arm, Ward challenged the client’s original plan to launch the product under its existing entity, which provides unrelated services. Instead, we created a new company and name—FutureOn®. A fresh brand look-and-feel and messaging strategy positions the company and technology as the preemptive cloud-collaborative platform for subsea field planning. An integrated program featuring website, social/digital campaigns, media relations, investor/analyst communication, paid advertising, blogs, technical conference speakers and white papers creates awareness, education and sales opportunities.


Two years since brand launch, the client reports their greatest challenge is managing growth as operators and engineering companies have adopted the technology to support field development projects the world over.