As the client’s outsourced marketing arm, Ward challenged the client’s original plan to launch the product under its existing entity, which provides unrelated services. Instead, we created a new company and name—FutureOn®. A fresh brand look-and-feel and messaging strategy positions the company and technology as the preemptive cloud-collaborative platform for
subsea field planning. An integrated program featuring website, social/digital campaigns, media relations, investor/analyst communication, paid advertising, blogs, technical conference speakers and white papers creates awareness, education and sales opportunities.
Two years since brand launch, the client reports their greatest challenge is managing growth as operators and engineering companies have adopted the technology to support field development projects the world over.