Got White Papers? You’ve Got News!

Got White Papers? You’ve Got News!

posted on December 22, 2014

Don’t have news you can release, but still want to share your story with media?  Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…

Make a Successful Launch into the Oil & Gas Industry Media

posted on December 3, 2014

When you’re the “new guy” in the immense oil and gas industry, attracting media attention and drumming up message frequency can seem daunting. A dizzying array of energy technology and downhole achievements compete for media attention every day. To launch effectively, take heed of four simple tips to get the attention of industry reporters under tight deadlines. Get organized. Be strategic. Create a launch plan at least 4-6 weeks in advance of breaking news. Make a list of…