Crisis Communication Articles

REAL ESTATE PUBLIC RELATIONS: Are property staff ready for a media ambush?

posted on June 29, 2015

One of the most critical roles in any real estate organization, whether it’s a commercial office building, an apartment complex or a retail center, is that of the property manager. Not only do they have responsibility for handling onsite operations, they also interact on a daily basis with tenants, customers and, on occasion, the media. To many, these professionals are the public face of the organization. And, when it comes to media, they are the company representative most…