Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

The agency of choice for Susan G. Komen, Ward provides valuable strategic and proactive media relations and messaging counsel, identifies strong, viable media angles that allow us to maximize our non-profit budget and, in turn, our media coverage. We are particularly pleased with the steady stream and volume of coverage for Komen Houston as our prior agencies over the years were never able to secure the volume of coverage Ward has achieved. Julie Voss, Executive Director Susan G. Komen, Houston

Strategy

Results

Camp for All

Strategy

Ward implemented and executed a public relations program designed to raise awareness of Camp For All through an intensive editorial calendar and outreach offering strong story angles.

Results

64 media placements with coverage occurring consistently each month, for approximately 134+ million media impressions in local and regional media, including Austin. Thanks to the robust story angles and proactive pitching, media coverage included in-studio and at-camp placements – overcoming the perceived obstacle of distance.
Throughout the project, Ward provided strategic media relations and events planning counsel, and was instrumental in making our hotel soft opening and grand opening celebrations a tremendous success. We greatly valued Ward’s all-in, can-do approach, the positive working relationship and the firm’s processes to manage our budget and workflow. Kelli Harvey, Direct of Sales and Marketing Houston CityPlace Marriott at Springwoods Village

Strategy

Direct outreach to key decision-makers through two strategic gala events, and a broad outreach to all target audiences through media relations.

Results

A successful, award-winning opening, with 450+ key decision-makers attending the soft and grand opening events, dozens of tours for those attendees, and 65 media placements achieving 39+ million impressions. The sales team booked 137 events with 8,650 attendees and the property is now sold-out Monday-Wednesday every week.
AC Hotel by Marriott

Strategy

Ward adopted a broad outreach approach, combining media relations and social media and focusing on the historic renovation and unique AC brand offerings, to distinguish the property from other Downtown hotels.

Results

Ward secured 70 media placements, achieving more than 152 million impressions in a cross-section of local, regional and national media leading up to and around the soft opening. Ward also established social media presence for the hotel, resulting in 178,000+ impressions on Facebook, 27,000+ post impressions and 4,600+ stories impressions on Instagram, and more than 5,600 total engagements.
Prairie View A&M University

Strategy

With a short two-week window to work, a series of media deskside meetings with key national print and broadcast media outlets were arranged for Dr. Simmons during the challenging week of Thanksgiving in the highly competitive media market.

Results

Deskside meetings were secured with priority outlets including Bloomberg and the Wall Street Journal and a feature story ran in Black Enterprise Magazine, exceeding university expectations.
FutureOn

Strategy

As the client’s outsourced marketing arm, Ward challenged the client’s original plan to launch the product under its existing entity, which provides unrelated services. Instead, we created a new company and name—FutureOn®. A fresh brand look-and-feel and messaging strategy positions the company and technology as the preemptive cloud-collaborative platform for subsea field planning. An integrated program featuring website, social/digital campaigns, media relations, investor/analyst communication, paid advertising, blogs, technical conference speakers and white papers creates awareness, education and sales opportunities.

Results

Two years since brand launch, the client reports their greatest challenge is managing growth as operators and engineering companies have adopted the technology to support field development projects the world over.
Quicksilver Resources

Strategy

An aggressive media strategy targeted business and industry influencers to educate them that little-known shale plays were viable and potentially lucrative fields for development with the company’s proprietary technical achievements. Positive news of company achievements provided permission to believe.

Results

The company’s story was told consistently via industry and financial forums and media outlets, with announcements of earnings, leased acreage, cap ex and technical innovation providing proof points. The company’s value and stock price soared as their performance and upside became known.
Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine, Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
The Houston Apartment Association enjoys a tremendous relationship with Ward and its team of seasoned, talented professionals. As a trade association, we look to our Ward partners to help shape our organizational brand, and to influence industry perceptions on a larger scale. Their media relations expertise routinely results in positive and accurate media coverage of our members and the industry. Ward adds depth to our marketing projects and campaigns and is a highly valued extension of the association's in-house team. Ward understands our needs and consistently exceeds our expectations. Aimee Arrington, Director of Community Engagement and Media Houston Apartment Association

Strategy

Results