Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine, Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
The Houston Apartment Association enjoys a tremendous relationship with Ward and its team of seasoned, talented professionals. As a trade association, we look to our Ward partners to help shape our organizational brand, and to influence industry perceptions on a larger scale. Their media relations expertise routinely results in positive and accurate media coverage of our members and the industry. Ward adds depth to our marketing projects and campaigns and is a highly valued extension of the association's in-house team. Ward understands our needs and consistently exceeds our expectations. Aimee Arrington, Director of Community Engagement and Media Houston Apartment Association

Strategy

Results

“Ward has added great value to us as a trusted advisor and team member acting as an ‘extension of our staff’. Ward has helped us to implement a wide range of branding strategies for Springwoods Village. Their work has enhanced our visibility locally and nationally and has allowed our key in-house staff to focus on the many other business matters related to new community development." Keith Simon, Executive VP and Development director Springwoods Village/CDC Houston

Strategy

Results

Ward continues to be a trusted partner to American Electric Technologies, Inc. that we rely upon for steady counsel to effectively cause action with all of our various stakeholder audiences whether that be customers, partners, investors or employees. They are knowledgeable, strategic and exceptionally responsive to our needs. I strongly recommend Ward to anyone looking to drive their company’s awareness to garner valuable business results. Kent Breaux, Vice President, Marketing AETI (American Electric Technologies, Inc.)

Strategy

Results

As a company with over 180 years of history, and a strong global presence, it was challenging to enter North America in 2003 as a market newcomer. We’ve built our domestic reputation over the last ten years through word of mouth, but it wasn’t until we engaged Ward in 2012 that our brand began to really take off in the U.S. Ward’s great work ethic and exceptional understanding of Bureau Veritas’ value proposition are the keys to Ward’s success in obtaining relevant, high profile media coverage for Bureau Veritas. I’ve been exceedingly happy with the results! Jack Cochran, Director of Marketing Bureau Veritas

Strategy

  • Develop a proactive, targeted and sustainable public relations plan segmented by market
  • Increase awareness of services by riding the news to identify current sector media trends
  • Place in-depth how-to articles in top-tier trade publications relevant to the business

Results

  • Increased awareness through earned media
  • Increased credibility among decision makers
  • Increased thought leadership by securing in-depth pieces in target publications
Bringing on Ward as our PR team has been very successful. They were integral to our marketing efforts as we changed our headquarters and transitioned into the Houston business community. Ward has kept up to the minute on our dynamic developments and worked on multiple fronts to deliver quality results. We have received unsolicited, positive feedback from the community about our company's placement in publications. This is a testament to their deep understanding and connection within the Houston media publications. T.J. Thom, Chief Financial Officer EPL Oil & Gas

Strategy

Results

Ward’s strategic planning and media relations expertise played a critical role in the public relations/marketing efforts for the new JW Marriott Houston Downtown. Through their efforts we were able to position the hotel as ‘the place to be’ even before our grand opening. They are great to work with, built excitement and anticipation among our target audiences in advance of our opening and firmly established our luxury identity in a highly competitive hotel market. Natalie Wiseman, Director of Sales and Marketing JW Marriott Houston Downtown

Strategy

Pearl Hospitality Corp. purchased Houston’s historic Samuel F. Carter Building – the city’s first skyscraper – in 2009 with plans to restore the building to its former glory in a new form – a luxury boutique hotel located in the heart of downtown Houston. The press launch was the first glimpse Houstonians had of the new hotel plans. PEARL CONTRACTED WARD to develop and execute an 18-month public relations plan from announcement to grand opening. The press conference was the first piece of the overall strategy and:
  • Formally unveiled the hotel plans
  • Laid the groundwork for future announcements

Results

Significant, positive local print, trade and online coverage including the Houston Business Journal, CultureMap, and BisNow Real Estate ¡ Article with photos and renderings published in the Houston Chronicle online edition immediately after event ¡ Front-page Houston Chronicle business section coverage the day following the press conference ¡ Post-event release generated coverage in key meeting, travel and tourism and real estate media outlets including Frequent Business Traveler, Travel Weekly, BestHotelsInUSA.com, Hotel News Resource, Meetings Focus and Meetings & Conventions
The Ward team is strategic, nimble, results-driven and extremely responsive to client needs. Their reliable counsel helped Prairie Companies successfully launch North Dakota LNG into the highly competitive Bakken shale play market and drive awareness across all of our various stakeholder audiences including customers, partners, investors and government officials. We could not have obtained the high level of communications results for NDLNG without Ward’s support and thank them for taking our brand presence in North Dakota up another notch. Patrick Hughes, CEO Prairie Companies

Strategy

Results

You took us from bankruptcy to being a Wall Street and media darling. Retired CEO Global Marine Drilling, Inc.

Strategy

In the mid-1990s, Ward developed a 12-month communication plan for Global Marine, an offshore drilling contractor traded on the NYSE, to position itself as the preferred drilling contractor known for its superior equipment, customer service and value among the investment community, media and the general public.

Results

Global Marine reported it built value by communicating to specific audiences established by the plan. Company executives completed a series of luncheon presentations that produced positive feedback from analysts via a follow-up survey, fostering new and existing analyst relationships. The company also garnered positive media coverage with an annual SCORE (Summary of Current Offshore Rig Economics) press conference Ward created, strengthening media relationships while garnering positive press coverage.