Enventure Global Technology
Deep Offshore Technology Conference (Pennwell)
Strategy
Owned and produced by publisher PennWell Corporation, the annual Deep Offshore Technology (DOT) International Conference and Exhibition is a three-day, oil and gas industry event featuring presentations, panel discussions, a comprehensive technical program and interactive exhibits focused on the unique needs of deep and ultra-deepwater. Ward provided public relations counsel and implementation support with the goal of helping the client showcase the following themes to secure coverage and drive registration: 1) pioneering technologies shaping the future of deep and ultra-deepwater industry and 2) the most innovative technologies in the deepwater oil and gas industry. The strategic vision was to garner coverage from the mainstream press by consumerizing industry stories for general media purposes. The team was tasked with generating creative, media-genic opportunities and relevant ideas to support conference goals.Results
With a record U.S. attendance of 1,335 (up 5% from the previous year in Aberdeen), increased revenue, and positive feedback from attendees regarding content and quality of the overall event, objectives for the Deep Offshore Technology International Conference were achieved. Timely, proactive, targeted delivery of news and updates about the event resulted in positive media coverage. Stories were accurate and consistently showcased the technology and innovation themes defined in the outset to drive awareness. Key placements included a pre-event feature article in the Houston Business Journal interviewing the event chair, calendar listings and news briefs in community newspapers, and a Q&A feature in Offshore magazine, PennWell’s monthly publication, recognized as an industry leader in covering the key issues and trends relative to offshore technology.
Brand development to increase market share and drive customer/influencer pull-through.
HTS Texas
Strategy
To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.Results
Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
Sable Power and Gas, a boutique energy management services firm, enlisted Ward to help the firm introduce the new company name, previously DaCott Energy Management.
Sable Power & Gas
Strategy
Introduce a new company name with brand identity to reflect the strength's of the firm's expertise.Results
Contacts and referrals loved the site and repeated accolades came from their sphere of influence for charting a better course for clients and looking sharp, current and credible.
Hilton Americas - Houston
Strategy
An aggressive public relations campaign introduced the hotel to Houstonians, meeting planners across the country, regional tourists and the hotel industry itself. Frequent real-time media pitches around construction milestones, equipment deliveries, and other significant events were distributed at a high frequency.Results
To promote the Dec 4th opening, Ward secured more than 18 television placements, eight print placements, nine radio placements, and six online placements between October 6 and December 31 – none of which mentioned the scandalous project origin. The agency also arranged a feature story and the cover of Meeting South. In December, 53,000 room nights were booked versus the goal of 18,000. Of the 300,000 total room nights booked by December 20th, 56 percent of them represented new business to Houston. On New Year’s Eve, the hotel booked 560 rooms, nearly 50 percent occupancy, and the restaurants sold out. The catering manager reported the flood of inquiries for ballroom events and meetings had nearly created an operational crisis because no one had anticipated the level of demand the PR would create. The client – Hilton Corporation – invited Ward back to promote its 10th anniversary, just as a competing convention hotel is under construction nearby.
"Our engagement with Ward occurred during our quest to improve HSE performance but ultimately led to improvement in many aspects of our business. In addition to developing an extraordinary HSE program for us, Ward showed us the power of starting any communication process with a clear definition of the desired outcome of the communication and the importance of thinking about the "channel" that the recipients are tuned to. This helped us improve all forms of communication we are using to drive our company to higher levels of operational execution. I highly recommend Ward to any organization interested in improving company and personal performance through the power of excellent communication."
President & CEO
North American Division (oil & gas exploration and production)
Strategy
Results
IEA Gas & Oil Technologies Implementing Agreement
