Reasons Brands Fail: #1 Failure to Launch Internally
posted on March 3, 2014Branding is a business strategy. It is not solely a marketing function, though marketing is accountable for communicating it to the outside world. It is not simply a logo. It is not the same thing as advertising. It is a promise and an experience that you and every member of your team delivers to your customers and other key stakeholders. The snazzy look, catchphrase and great graphics draw attention and appeal to your promise, but they are not…
