Media Relations

Real Estate Public Relations: You Made A Big Splash – Now What?

posted on May 25, 2015

It happens all the time in the highly-competitive world of real estate. A new multimillion dollar project is announced with lots of hoopla. Company leadership and elected officials turn the dirt at groundbreaking. Local news outlets cover the story. The developer gets color photos on page one of the major daily and everyone is happy. A few months later – zip. Hundreds of new real estate projects – office buildings, retail centers, hotels, manufacturing complexes, hospitals and master-planned…

Lights, Camera, Action! Are You Ready for a Media Interview?

posted on May 4, 2015

An interview with a reporter can do amazing things for your brand. Knowing how to talk about your company is a good start, but being able to lead the discussion and navigate the interviewer’s questions make you a great source and spokesperson. Here, we list some media interview tips to help you gear up for your next media opportunity. 1. Research Learn who you will be speaking with, their reporting style and recent stories they have written. You…

Back to the Basics: Press Release Writing – Six Common Mistakes

posted on April 27, 2015

A press release is only as good as its content. For public relations professionals, it is imperative to understand that unintentional mistakes can damage your credibility with reporters and editors. Journalists are time-crunched and under-resourced, and must make quick decisions about allocating time to cover a story. They can’t afford to waste it reviewing poorly written news releases that do not serve a need for their audiences. Here, we list six common mistakes that are easy to avoid and…

Worldcom Wednesdays: Ward Talks Big Apple Media Trends with Coyne PR

posted on March 25, 2015

This year, Ward celebrates an exciting 25 years in the public relations and communications business and we thought, what better way to highlight our global footprint than to showcase the expertise of our Worldcom partners?  This week, we launch Worldcom Wednesdays, a new monthly series on Ward to the Wise featuring our partners in highly topical Q&A conversations pertaining to their specialized areas of expertise, best practices and emerging trends. For our inaugural post, Ward sat down with Dr….

Celebrate And Drive Your Business Goals

posted on February 9, 2015

Marking a significant anniversary for your business can be an exciting time; however, while you’re clinking champagne glasses and celebrating the past, don’t forget to drive your business goals for the future. An anniversary celebration provides an excellent opportunity to reinforce your current customer relationships, attract new prospects, differentiate your business from the competition and enhance your growth, so don’t waste the occasion on a simple party or two when you can leverage it for much more. Set…

Look Beyond The Obvious For Anniversary Recognition

posted on February 3, 2015

Your business’ success is not a singular accomplishment. Many people contributed to the achievement, and an anniversary celebration is a logical time to recognize them for their support. Thanking current employees, customers, vendors and others with whom you do business is standard, but have you considered thanking those who might not be so obvious? Recognizing such individuals will make your anniversary tributes complete and could payoff in the future as well. WHO: Former employees WHY: Your employees are…

Make anniversary news, not an announcement, Part 2

posted on January 26, 2015

Any given year, every company founded more than a year ago celebrates an anniversary, and any event so common, by definition, is not news. Generating interest from media requires creating or finding stories that are compelling and out of the ordinary. This week, we continue our own 25th Anniversary observation with the second half of our list of 25 ideas to inspire your anniversary tactics. No matter what you choose to do, make sure the story can’t be…

Make Anniversary News, Not An Announcement, Part 1

posted on January 19, 2015

A milestone anniversary provides an opportunity to recognize employees and thank customers, but if you hope to receive some external acclaim, the mere passage of time is rarely something that attracts attention from news media. However, with sound planning and creative thinking, you can use the occasion of your milestone anniversary to create news that spurs media interest. In honor of our 25th Anniversary, here is the first of our 2-part list of 25 ideas to help inspire…

Got White Papers? You’ve Got News!

posted on December 22, 2014

Don’t have news you can release, but still want to share your story with media?  Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…

Five Ways to Make Your Business Simply Irresistible to Media

posted on December 15, 2014

Sometimes getting media to pay attention to your story can feel mystifying.  And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address.  However, working effectively with busy reporters requires a smart, strategic approach to pique their interest.  Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch.  Think about it.  Do you respond…