Got White Papers? You’ve Got News!
posted on December 22, 2014
Don’t have news you can release, but still want to share your story with media? Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…
