Maximize Your Speaking Opportunity

A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. These tactics can help your content stretch beyond the podium to increase message frequency for your company, subject matter experts and products and services. Pitch Bylined Editorial There are many high-quality publications targeting various industry sectors. Based on your company’s industry expertise, identify 3 or 4 top trade publications.  Gain your…

Over the 24 years Ward has been headquartered in Houston, the energy capital of the world, our oil and gas public relations team has built many relationships with industry experts and the leading publishers who report on them. And while those relationships make the job easier, what’s most important in coordinating interviews and coverage is to understand their needs and story angles of interest. Ward sat down with Houston Business Journal energy reporter Jordan Blum to hear his…