Don’t have news you can release, but still want to share your story with media? Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…
In the oil and gas industry, unplanned incidents occur, despite best efforts to prevent them. Many companies spend valuable time and money developing emergency response plans and preparing for an operational crisis. But, a well-written plan that is not practiced will be put to the test in a real event when it’s too late to correct shortcomings in the plan document. Here, we offer quick tips to ensure your team’s readiness when the alarm sounds. Ensure all key…
Every company has a unique story to tell. The trick is conveying it without getting stuck in the internal red tape. These three tactics may help oil and gas public relations professionals earn credit for the good their companies do, despite cumbersome review and approval processes common in today’s oil and gas industry. Pitch Bylined Editorial Numerous high-quality industry publications cover the oil and gas industry, and they compete with each other for unique story ideas. Gain your…
In the largest oil and gas boom since the 1990s, your oil and gas public relations message strains to stand out from the crowd. Small independent operators, majors and oilfield service companies vie daily for the attention of key audiences, including energy reporters on tight deadlines to produce news. Achievements in hydraulic fracturing technology, innovative horizontal drilling techniques, flaring reduction, shale water management, and liquid natural gas (LNG) production are reported everyday. In the current competitive news environment,…
