When you’re the “new guy” in the immense oil and gas industry, attracting media attention and drumming up message frequency can seem daunting. A dizzying array of energy technology and downhole achievements compete for media attention every day. To launch effectively, take heed of four simple tips to get the attention of industry reporters under tight deadlines. Get organized. Be strategic. Create a launch plan at least 4-6 weeks in advance of breaking news. Make a list of…
Over the 24 years Ward has been headquartered in Houston, the energy capital of the world, our oil and gas public relations team has built many relationships with industry experts and the leading publishers who report on them. And while those relationships make the job easier, what’s most important in coordinating interviews and coverage is to understand their needs and story angles of interest. Ward sat down with Houston Business Journal energy reporter Jordan Blum to hear his…
In the oil and gas industry, unplanned incidents occur, despite best efforts to prevent them. Many companies spend valuable time and money developing emergency response plans and preparing for an operational crisis. But, a well-written plan that is not practiced will be put to the test in a real event when it’s too late to correct shortcomings in the plan document. Here, we offer quick tips to ensure your team’s readiness when the alarm sounds. Ensure all key…
Every company has a unique story to tell. The trick is conveying it without getting stuck in the internal red tape. These three tactics may help oil and gas public relations professionals earn credit for the good their companies do, despite cumbersome review and approval processes common in today’s oil and gas industry. Pitch Bylined Editorial Numerous high-quality industry publications cover the oil and gas industry, and they compete with each other for unique story ideas. Gain your…
In the largest oil and gas boom since the 1990s, your oil and gas public relations message strains to stand out from the crowd. Small independent operators, majors and oilfield service companies vie daily for the attention of key audiences, including energy reporters on tight deadlines to produce news. Achievements in hydraulic fracturing technology, innovative horizontal drilling techniques, flaring reduction, shale water management, and liquid natural gas (LNG) production are reported everyday. In the current competitive news environment,…
