Communication Best Practices

Giving Reporters What They REALLY Want

posted on April 21, 2014

Source: Becky Myers and Deborah Buks In today’s constantly moving, 24/7/365 news cycle, massive amounts of information are disseminated via social media, news outlets and other online sites – by everyone with a handheld device. Media outlets, in essence, are competing with their own audiences to get the news out. Reporters are not only under greater pressure to tell the news first, but are now expected to produce stories for their traditional print or broadcast outlet as well…