An interview with a reporter can do amazing things for your brand. Knowing how to talk about your company is a good start, but being able to lead the discussion and navigate the interviewer’s questions make you a great source and spokesperson. Here, we list some media interview tips to help you gear up for your next media opportunity. 1. Research Learn who you will be speaking with, their reporting style and recent stories they have written. You…
A press release is only as good as its content. For public relations professionals, it is imperative to understand that unintentional mistakes can damage your credibility with reporters and editors. Journalists are time-crunched and under-resourced, and must make quick decisions about allocating time to cover a story. They can’t afford to waste it reviewing poorly written news releases that do not serve a need for their audiences. Here, we list six common mistakes that are easy to avoid and…
Don’t have news you can release, but still want to share your story with media? Your company’s white paper inventory could be the key to more coverage and engagement. White papers produced by the oil and gas industry provide page after page of technical facts and figures…but they’re often too lengthy and rife with technical jargon to keep the attention of harried reporters. But, when repurposed in the right way, their content can provide timely, mediagenic information. Contributed…
Sometimes getting media to pay attention to your story can feel mystifying. And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address. However, working effectively with busy reporters requires a smart, strategic approach to pique their interest. Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch. Think about it. Do you respond…
Every company has a unique story to tell. The trick is conveying it without getting stuck in the internal red tape. These three tactics may help oil and gas public relations professionals earn credit for the good their companies do, despite cumbersome review and approval processes common in today’s oil and gas industry. Pitch Bylined Editorial Numerous high-quality industry publications cover the oil and gas industry, and they compete with each other for unique story ideas. Gain your…
In the largest oil and gas boom since the 1990s, your oil and gas public relations message strains to stand out from the crowd. Small independent operators, majors and oilfield service companies vie daily for the attention of key audiences, including energy reporters on tight deadlines to produce news. Achievements in hydraulic fracturing technology, innovative horizontal drilling techniques, flaring reduction, shale water management, and liquid natural gas (LNG) production are reported everyday. In the current competitive news environment,…
You excitedly grab the morning paper or the TV remote to see how the reporter your spokesperson interviewed with has covered your story, only to discover to your horror that the story is riddled with inaccuracies. What do you do? The reality of today’s media is that deadline-pressured reporters make mistakes, and although we naturally want to respond with an irritated letter or abrupt phone call, such a panic-induced reaction never produces the desired result. So, before you…
Facing a camera with a microphone (or two) recording your every word can be daunting for even the most seasoned spokesperson. But for those who aren’t used to the media spotlight, an interview with a reporter can be downright scary. Communicating with your stakeholders through media interviews remains one of your most effective public relations channels, and you definitely don’t want to waste the opportunity… or the investment your company has made in the effort. So how do…
Attracting media coverage requires telling a compelling story in a compelling way. Talking heads and cold, dry facts don’t entice the media to break away from the swirl of the every day to cover your event or announcement. To stand out these days, you need a little sizzle. You need to frame your story in a way that demands attention. You need it to be “mediagenic.” Mediagenic content includes any content that is attractive and well-suited to the…
Has this ever happened to you? You spend hours crafting THE pitch of all pitches to get your client or company noticed. You hit the send button and zoom…off it goes to your target media outlets. You wait…and wait…and wait. Hmmmm. No response. After the shock and awe wears off you realize no one cared about what you had to say. What a harsh truth and waste of valuable time. On average, reporters and editors receive hundreds of…
