Real Estate Public Relations: How To Create Genuine Dialogue Through Social Media

Real Estate Public Relations: How To Create Genuine Dialogue Through Social Media

posted on June 9, 2015

Despite the pervasiveness of social media in our lives, many real estate organizations struggle to utilize these tools to develop and deepen relationships, invite endorsement and create two-way communication with their audiences and stakeholders. Many organizations use social media as a one-way communication vehicle, talking at instead of with people. They miss out on the valuable feedback and validation social media participants can provide, such as what amenities they want in a residential community or which retailers they…

Real Estate Public Relations: The good, The Bad And The Ugly

posted on June 4, 2015

As communities throughout the U.S. become more urbanized, new real estate projects are at increased risk of opposition from myriad stakeholder groups.  Whether a high-end office building in an affluent neighborhood, an upscale apartment complex in a historic district, or an affordable housing apartment complex in a suburban community, each new project can be objectionable to someone. And, many developments present fair game for “anti-new development” activists. And, unlike some activist groups, these opponents frequently have strong and…

Real Estate Public Relations: You Made A Big Splash – Now What?

posted on May 25, 2015

It happens all the time in the highly-competitive world of real estate. A new multimillion dollar project is announced with lots of hoopla. Company leadership and elected officials turn the dirt at groundbreaking. Local news outlets cover the story. The developer gets color photos on page one of the major daily and everyone is happy. A few months later – zip. Hundreds of new real estate projects – office buildings, retail centers, hotels, manufacturing complexes, hospitals and master-planned…