Five Ways to Make Your Business Simply Irresistible to Media

Sometimes getting media to pay attention to your story can feel mystifying.  And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address.  However, working effectively with busy reporters requires a smart, strategic approach to pique their interest.  Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch.  Think about it.  Do you respond…