Five Ways to Make Your Business Simply Irresistible to Media
posted on December 15, 2014![](https://wardcc.com/wp-content/uploads/2014/12/picture-for-five-ways-to-make-you-business-simply-irresistible-media-ward-e1418674693752.png)
Sometimes getting media to pay attention to your story can feel mystifying. And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address. However, working effectively with busy reporters requires a smart, strategic approach to pique their interest. Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch. Think about it. Do you respond…