Five Ways to Make Your Business Simply Irresistible to Media

Sometimes getting media to pay attention to your story can feel mystifying.  And it’s especially frustrating when a competitor is getting coverage on the same topic you feel more qualified to address.  However, working effectively with busy reporters requires a smart, strategic approach to pique their interest.  Here are five ways to build meaningful relationships by being irresistible. 1. Start a relationship with a reporter well in advance of your story pitch.  Think about it.  Do you respond…

When you’re the “new guy” in the immense oil and gas industry, attracting media attention and drumming up message frequency can seem daunting. A dizzying array of energy technology and downhole achievements compete for media attention every day. To launch effectively, take heed of four simple tips to get the attention of industry reporters under tight deadlines. Get organized. Be strategic. Create a launch plan at least 4-6 weeks in advance of breaking news. Make a list of…