Work Samples

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In our 30-plus years as a respected, trusted Houston communications firm, we’ve tackled about every kind of assignment imaginable.

As you’d expect, we work for the major industries and organizations that call Houston and Texas home, and help those from outside the state reach the people here with whom they most need to be in relationship.

Check out a sampling of our campaigns to see the breadth of our capability and in a variety of sectors.

 

FutureOn

Strategy

As the client’s outsourced marketing arm, Ward challenged the client’s original plan to launch the product under its existing entity, which provides unrelated services. Instead, we created a new company and name—FutureOn®. A fresh brand look-and-feel and messaging strategy positions the company and technology as the preemptive cloud-collaborative platform for subsea field planning. An integrated program featuring website, social/digital campaigns, media relations, investor/analyst communication, paid advertising, blogs, technical conference speakers and white papers creates awareness, education and sales opportunities.

Results

Two years since brand launch, the client reports their greatest challenge is managing growth as operators and engineering companies have adopted the technology to support field development projects the world over.
Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine, Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
Ward continues to be a trusted partner to American Electric Technologies, Inc. that we rely upon for steady counsel to effectively cause action with all of our various stakeholder audiences whether that be customers, partners, investors or employees. They are knowledgeable, strategic and exceptionally responsive to our needs. I strongly recommend Ward to anyone looking to drive their company’s awareness to garner valuable business results. Kent Breaux, Vice President, Marketing AETI (American Electric Technologies, Inc.)

Strategy

Results

As a company with over 180 years of history, and a strong global presence, it was challenging to enter North America in 2003 as a market newcomer. We’ve built our domestic reputation over the last ten years through word of mouth, but it wasn’t until we engaged Ward in 2012 that our brand began to really take off in the U.S. Ward’s great work ethic and exceptional understanding of Bureau Veritas’ value proposition are the keys to Ward’s success in obtaining relevant, high profile media coverage for Bureau Veritas. I’ve been exceedingly happy with the results! Jack Cochran, Director of Marketing Bureau Veritas

Strategy

  • Develop a proactive, targeted and sustainable public relations plan segmented by market
  • Increase awareness of services by riding the news to identify current sector media trends
  • Place in-depth how-to articles in top-tier trade publications relevant to the business

Results

  • Increased awareness through earned media
  • Increased credibility among decision makers
  • Increased thought leadership by securing in-depth pieces in target publications
Bringing on Ward as our PR team has been very successful. They were integral to our marketing efforts as we changed our headquarters and transitioned into the Houston business community. Ward has kept up to the minute on our dynamic developments and worked on multiple fronts to deliver quality results. We have received unsolicited, positive feedback from the community about our company's placement in publications. This is a testament to their deep understanding and connection within the Houston media publications. T.J. Thom, Chief Financial Officer EPL Oil & Gas

Strategy

Results

The Ward team is strategic, nimble, results-driven and extremely responsive to client needs. Their reliable counsel helped Prairie Companies successfully launch North Dakota LNG into the highly competitive Bakken shale play market and drive awareness across all of our various stakeholder audiences including customers, partners, investors and government officials. We could not have obtained the high level of communications results for NDLNG without Ward’s support and thank them for taking our brand presence in North Dakota up another notch. Patrick Hughes, CEO Prairie Companies

Strategy

Results

The Ward team and Weatherford have accomplished much together. Their team has always been willing to support our dynamic needs, putting forward the extra effort to make us look good, and we are most grateful. Each job they have done for us has been handled professionally and always in a timely manner, even when our demands were (at times) unreasonable. Christine Mathers, Corporate Communications Manager Weatherford International

Strategy

Results

Ward is more than just a PR and marketing consultancy for Data Centers Delivered. The firm is a strong force behind our success. Ward takes pride in understanding our business needs and objectives, while working endlessly to advance our message. Their dedication and consistent results make Ward a true business partner. Eric Klimtzak, Strategic Accounts/Marketing Executive Data Centers Delivered

Strategy

Results

Deborah exhibits sheer brilliance. Ward has taken our organization to a whole new level of strategic messaging and planning. Tadd Tellepsen, Vice President Tellepsen

Strategy

Results