Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

The Ward team and Weatherford have accomplished much together. Their team has always been willing to support our dynamic needs, putting forward the extra effort to make us look good, and we are most grateful. Each job they have done for us has been handled professionally and always in a timely manner, even when our demands were (at times) unreasonable. Christine Mathers, Corporate Communications Manager Weatherford International

Strategy

Results

"Our engagement with Ward occurred during our quest to improve HSE performance but ultimately led to improvement in many aspects of our business. In addition to developing an extraordinary HSE program for us, Ward showed us the power of starting any communication process with a clear definition of the desired outcome of the communication and the importance of thinking about the "channel" that the recipients are tuned to. This helped us improve all forms of communication we are using to drive our company to higher levels of operational execution. I highly recommend Ward to any organization interested in improving company and personal performance through the power of excellent communication." President & CEO North American Division of one of the world’s largest oil and gas exploration and production companies

Strategy

Results

Ward is more than just a PR and marketing consultancy for Data Centers Delivered. The firm is a strong force behind our success. Ward takes pride in understanding our business needs and objectives, while working endlessly to advance our message. Their dedication and consistent results make Ward a true business partner. Eric Klimtzak, Strategic Accounts/Marketing Executive Data Centers Delivered

Strategy

Results

Deborah exhibits sheer brilliance. Ward has taken our organization to a whole new level of strategic messaging and planning. Tadd Tellepsen, Vice President Tellepsen

Strategy

Results

The staff at Ward is very in tune with today’s business owner, and that insight has proven invaluable in helping me as a marketing professional to build compelling messages and campaigns for this hard-to-reach audience. I also appreciate the team’s responsiveness to my sometimes urgent requests for counsel – I’m not one of their larger clients, yet I always feel like one. Merrisa Milliner, ABC, Marketing & Communications Director Doeren Mayhew

Strategy

In this campaign, a single, breathtaking image of an extreme sport or adventure is juxtaposed with a headline that addresses the ordinary business of running a business – a dichotomous experience Doeren Mayhew prospects relate to well. While others see business as usual, the business’ leadership is likely experiencing a sense of risk as they drive the myriad aspects of the business to be incompliance with regulations, compete in a dynamic environment and produce a return for investors. Each highly respectful ad focuses on a single experience the decision-maker may be facing that would be a trigger event to seek outside counsel beyond what their current counsel is providing.

Results

Enventure Global Technology

Strategy

The pioneer and innovator of solid expandable technology had an identity crisis. While they should have been perceived as the clear expert in this proven technology, top-of-mind awareness was being lost to less experienced competitors. In addition, the technology itself was often perceived as new by the uninitiated in emerging markets. Leveraging the company’s 15th Anniversary, Ward refreshed the brand with the main objective to give key audiences and employees permission to believe by showing proof the company and its technologies are proven and successful all over the world, in wells old and new and in every type of formation and water depth.

Results

Deep Offshore Technology Conference (Pennwell)

Strategy

Owned and produced by publisher PennWell Corporation, the annual Deep Offshore Technology (DOT) International Conference and Exhibition is a three-day, oil and gas industry event featuring presentations, panel discussions, a comprehensive technical program and interactive exhibits focused on the unique needs of deep and ultra-deepwater. Ward provided public relations counsel and implementation support with the goal of helping the client showcase the following themes to secure coverage and drive registration: 1) pioneering technologies shaping the future of deep and ultra-deepwater industry and 2) the most innovative technologies in the deepwater oil and gas industry. The strategic vision was to garner coverage from the mainstream press by consumerizing industry stories for general media purposes. The team was tasked with generating creative, media-genic opportunities and relevant ideas to support conference goals.

Results

With a record U.S. attendance of 1,335 (up 5% from the previous year in Aberdeen), increased revenue, and positive feedback from attendees regarding content and quality of the overall event, objectives for the Deep Offshore Technology International Conference were achieved. Timely, proactive, targeted delivery of news and updates about the event resulted in positive media coverage. Stories were accurate and consistently showcased the technology and innovation themes defined in the outset to drive awareness. Key placements included a pre-event feature article in the Houston Business Journal interviewing the event chair, calendar listings and news briefs in community newspapers, and a Q&A feature in Offshore magazine, PennWell’s monthly publication, recognized as an industry leader in covering the key issues and trends relative to offshore technology.
NextDecade

Strategy

Establish a brand identity and educate the energy and financial communities on the company's value proposition and project milestones.

Results

BASF TOTAL Petrochemicals

Strategy

Put a public "face" on a petrochemical plant.

Results