Ward Launches New Blog “Ward to the Wise”: Content Focuses on Causing Communication to Cause Business Results
HOUSTON (March 3, 2014) – Ward, a leading Houston-based communications and public relations consultancy, today introduced a new blog dedicated to sharing knowledge, expertise and practical tips for Causing Communication with internal and external stakeholders that leads to business success.
Called “Ward to the Wise,” the blog supports the firm’s expansive brand “refresh” to more accurately convey its expertise and promise to clients.
“With ‘Ward to the Wise,’ we want to inspire and embolden readers to cause communication within their own organizations,” said President Deborah Ward Buks. “We believe everything you achieve in business – from innovation and process improvement, to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results. We cause those conversations for our clients.”
Each quarter, “Ward to the Wise” will focus on a specific topic about which clients frequently have questions. The blog kicks off with “Seven Reasons Brands Fail,” followed by series on media relations, internal communications and digital media. Each post will be authored by a Ward subject matter expert, who will share working knowledge of trends and best practices readers can use within their organizations.
“We chose to start with branding because of the experience we had during our own recent rebranding,” Buks said. “Before you can effectively brand your company or your products and services, you must know your strengths, weaknesses, vision, mission and goals, and you must be willing to take actions that will enable your team to deliver on a distinguishing brand promise.
“During the 23 years we’ve been in business, Ward has evolved from a firm offering the more traditional public relations services to an award-winning team with a track record for helping clients cause business results through strategic communication. Yet, our company messages still reflected our old brand,” Buks said. “It was time our image reflected the reality of what we’ve become to our clients – a valued partner on whom they can and do depend to cause new outcomes internally and externally that affect every aspect of their operations.”
Ward launched its new brand last week, introducing its shortened name – the firm was formerly known as Ward Creative Communications – a new logo and new website featuring numerous searchable case studies showcasing its work. Ward’s mobile-optimized site will launch in a few weeks.
“Our new website uses the latest technology to articulate who we are in a clean, modern and meaningful way,” Buks said. “We also wanted to be generous with the content so prospective clients can see the depth of our experience and be inspired as to what they can cause in their own organizations. This blog naturally extends that goal.”
A Houston-based communications firm and partner of the international Worldcom Public Relations Group, Ward causes communication, both internal and external, that causes intended results through media relations, community relations, crisis communications, employee relations, social networking, marketing communications and more. The award-winning firm serves business-to-business and consumer clients. Founded in 1990, the firm has experienced steady growth and gained a reputation for producing award-winning results with a strong commitment to client service. Visit www.WardCC.com for more information.
About Worldcom Public Relations Group
Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 140 offices employing 1,900 staff in 111 markets across six continents. In total, Worldcom partners reported combined revenue of US$343 million last year from 3,286 clients, with some 80 Worldcom partner firms sharing business referrals across 90 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. www.worldcomgroup.com