Ward Creative Communications Launches New Name, Brand And Website
Ward Creative Communications Launches New Name,Brand And Website
HOUSTON (February 25, 2014) – Ward Creative Communications, a leading Houston-based communications and public relations consultancy, today launched its new brand and shortened company name – Ward – to more accurately convey the firm’s expertise and promise to its clients.
“Everything you’ve ever achieved in your business, you’ve done as a result of your communication about it,” said President Deborah Ward Buks. “Growth goals, new market penetration, process improvements, safety performance, product innovation – you name it – you listened to what was happening in your environment, and you said the right things to the right people to cause a new result. You caused it through your conversations.
“During the 23 years we’ve been in business, Ward has evolved into a firm with a track record for helping clients cause business results through strategic communication. Yet, our company messages still reflected the firm’s origin as a traditional marketing and public relations firm,” Buks continued. “And while we deploy those skills every day, it was time our image reflected the reality of what we’ve become to our clients – a valued partner on whom they can and do depend to cause new outcomes internally and externally that affect every aspect of their operations.”
Established in 1990 as an outsource solution for traditional corporate communications departments, Ward grew quickly and steadily, and gained a reputation for producing award-winning results with a strong commitment to client service.
“At Ward, we make important conversations happen,” Buks said. “It is an integral part of the value we provide our clients, and an integral part of who we are as a team.”
Ward’s reach has grown over the years. More than half of Ward’s clients are North American divisions of publicly-traded, foreign-based companies, and Ward is the Houston partner of Worldcom Public Relations Group, the world’s leading partnership of global public relations firms. As part of Worldcom, Ward delivers expertise, relationships and market knowledge in 111 cities on six continents, more than any wholly-owned,multi-national public relations firm.
As with most companies, the most visible manifestation of Ward’s new branding is its website at www.wardcc.com. The new site features numerous searchable case studies that showcase the firm’s work.
“Our new website uses the latest technology to articulate who we are in a clean, modern and meaningful way,” Buks said. “We also wanted to be generous with the content so prospective clients can see the depth of our experience and be inspired as to what they can cause in their own organizations.”
Along with the website launch, Ward has adopted the tagline “Causing Communication” to accompany the firm’s new logo. The logo’s circular shape and blue and green colors represent the Earth and Ward’s global reach. Additionally, the blue in the shape of a conversation bubble helps create the “W,” to reflect that communication is integral to making the world we share actually work.
“It’s exciting to now have our talk match our walk,” Buks said. “What has resonated so strongly with our clients, and is authentically who we are as a firm, is now how we speak about ourselves to the world. “And, going through the exercise and expense of bringing the firm’s brand story into sync with reality has given us even more empathy for the commitment it takes from clients who take our counsel to undertake such a significant effort for their own brands,”
Buks added. “All the work we’ve done to build successful brands for others was a tremendous contribution to our ability to re-brand ourselves, and for the trust and opportunity from all these clients, we are grateful.”
A Houston-based communications firm and partner of the international Worldcom Public Relations Group, Ward causes communication, both internal and external, that causes intended results through media relations, community relations, crisis communications,employee relations, social networking, marketing communications and more. The award-winning firm serves business-to-business and consumer clients. Founded in 1990, the firm has experienced steady growth and gained a reputation for producing award-winning results with a strong commitment to client service. Visit www.WardCC.com for more information.
About Worldcom Public Relations Group
Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 140 offices employing 1,900 staff in 111 markets across six continents. In total, Worldcom partners reported combined revenue of US$343 million last year from 3,286 clients, with some 80 Worldcom partner firms sharing business referrals across 90 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. www.worldcomgroup.com.