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Travel & Leisure

Whether you’re promoting room nights and food and beverage venues or appealing to hard-to-reach corporate meeting planners, we have a long history of getting “heads in beds and butts in barstools,” to put it in travel industry vernacular. We produce memorable grand openings, help attract precious entertainment dollars to leisure destinations, storefronts and annual festivals with mediagenic event planning and intensive publicity and social networking to get the word out – and the money-spending guests in.

Featured Work Sample

Ward’s strategic planning and media relations expertise played a critical role in the public relations/marketing efforts for the new JW Marriott Houston Downtown. Through their efforts we were able to position the hotel as ‘the place to be’ even before our grand opening. They are great to work with, built excitement and anticipation among our target audiences in advance of our opening and firmly established our luxury identity in a highly competitive hotel market. Natalie Wiseman , Director of Sales and Marketing JW Marriott Houston Downtown

Strategy

Pearl Hospitality Corp. purchased Houston’s historic Samuel F. Carter Building – the city’s first skyscraper – in 2009 with plans to restore the building to its former glory in a new form – a luxury boutique hotel located in the heart of downtown Houston. The press launch was the first glimpse Houstonians had of the new hotel plans. PEARL CONTRACTED WARD to develop and execute an 18-month public relations plan from announcement to grand opening. The press conference was the first piece of the overall strategy and:
  • Formally unveiled the hotel plans
  • Laid the groundwork for future announcements

Results

Significant, positive local print, trade and online coverage including the Houston Business Journal, CultureMap, and BisNow Real Estate ¡ Article with photos and renderings published in the Houston Chronicle online edition immediately after event ¡ Front-page Houston Chronicle business section coverage the day following the press conference ¡ Post-event release generated coverage in key meeting, travel and tourism and real estate media outlets including Frequent Business Traveler, Travel Weekly, BestHotelsInUSA.com, Hotel News Resource, Meetings Focus and Meetings & Conventions
LaserQuest

Services Performed

  • Product Introduction
Springwoods Village/CDC Houston

Services Performed

  • Media Relations
  • Marketing Communications
  • Social Media
Starwood Resorts

Services Performed

  • Grand Openings
  • Media Relations For Four Points, Sheraton And Westin Brands
The Field House

Services Performed

  • Media Relations
The Whitehall/SoTHERLY Hotels

Services Performed

  • Media Relations

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