Work Samples

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In our 30-plus years as a respected, trusted Houston communications firm, we’ve tackled about every kind of assignment imaginable.

As you’d expect, we work for the major industries and organizations that call Houston and Texas home, and help those from outside the state reach the people here with whom they most need to be in relationship.

Check out a sampling of our campaigns to see the breadth of our capability and in a variety of sectors.

 

Throughout the project, Ward provided strategic media relations and events planning counsel, and was instrumental in making our hotel soft opening and grand opening celebrations a tremendous success. We greatly valued Ward’s all-in, can-do approach, the positive working relationship and the firm’s processes to manage our budget and workflow. Kelli Harvey, Director of Sales and Marketing Houston CityPlace Marriott at Springwoods Village

Strategy

Direct outreach to key decision-makers through two strategic gala events, and a broad outreach to all target audiences through media relations.

Results

A successful, award-winning opening, with 450+ key decision-makers attending the soft and grand opening events, dozens of tours for those attendees, and 65 media placements achieving 39+ million impressions. The sales team booked 137 events with 8,650 attendees and the property is now sold-out Monday-Wednesday every week.
Ward’s strategic planning and media relations expertise played a critical role in the public relations/marketing efforts for the new JW Marriott Houston Downtown. Through their efforts we were able to position the hotel as ‘the place to be’ even before our grand opening. They are great to work with, built excitement and anticipation among our target audiences in advance of our opening and firmly established our luxury identity in a highly competitive hotel market. Natalie Wiseman, Director of Sales and Marketing JW Marriott Houston Downtown

Strategy

Pearl Hospitality Corp. purchased Houston’s historic Samuel F. Carter Building – the city’s first skyscraper – in 2009 with plans to restore the building to its former glory in a new form – a luxury boutique hotel located in the heart of downtown Houston. The press launch was the first glimpse Houstonians had of the new hotel plans. PEARL CONTRACTED WARD to develop and execute an 18-month public relations plan from announcement to grand opening. The press conference was the first piece of the overall strategy and:
  • Formally unveiled the hotel plans
  • Laid the groundwork for future announcements

Results

Significant, positive local print, trade and online coverage including the Houston Business Journal, CultureMap, and BisNow Real Estate ¡ Article with photos and renderings published in the Houston Chronicle online edition immediately after event ¡ Front-page Houston Chronicle business section coverage the day following the press conference ¡ Post-event release generated coverage in key meeting, travel and tourism and real estate media outlets including Frequent Business Traveler, Travel Weekly, BestHotelsInUSA.com, Hotel News Resource, Meetings Focus and Meetings & Conventions
AC Hotel by Marriott

Strategy

Ward adopted a broad outreach approach, combining media relations and social media and focusing on the historic renovation and unique AC brand offerings, to distinguish the property from other Downtown hotels.

Results

Ward secured 70 media placements, achieving more than 152 million impressions in a cross-section of local, regional and national media leading up to and around the soft opening. Ward also established social media presence for the hotel, resulting in 178,000+ impressions on Facebook, 27,000+ post impressions and 4,600+ stories impressions on Instagram, and more than 5,600 total engagements.