Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat down with Worldcom Partner Pollack PR Marketing Group President and author of Disrupted,Stefan Pollack, to hear more about makes iGen tick and how B2C and B2B brands can engage and connect with them. Q. Who makes up the iGen demographic? A. Generally speaking, iGen is the generation after Gen Y. There are different methodologies on determining their specific ages, but we point specifically to those…
Social media wields tremendous influence over the way people get and share information…and the implications for business are profound. Ward sat down with Off Madison Ave Vice President, Partner and Director of Social Media Carol Klimas to hear about the agency’s experience in social media communications and garner insights on the latest trends and strategies by which clients are reaching and engaging with key influencers online. Q. What ways have you seen your clients effectively interact with bloggers…
Five years ago this month, the explosion of the Deepwater Horizon oil rig in the Gulf of Mexico led to a gushing oil leak that threatened the economy, environment and culture of Louisiana and the Gulf Coast. By July 15, 2010 the leak was capped, but the polluted perceptions continued to decimate Louisiana’s $9.4 billion tourism industry. New Orleans-based marketing firm DEVENEY developed a comprehensive crisis response and reputation management campaign within 24 hours of receiving the call…
This year, Ward celebrates an exciting 25 years in the public relations and communications business and we thought, what better way to highlight our global footprint than to showcase the expertise of our Worldcom partners? This week, we launch Worldcom Wednesdays, a new monthly series on Ward to the Wise featuring our partners in highly topical Q&A conversations pertaining to their specialized areas of expertise, best practices and emerging trends. For our inaugural post, Ward sat down with Dr….
Brands interested in entering the Canadian marketplace face cultural differences that demand unique communications strategies in order to be effective. Ward sat down with Worldcom partner and CASACOM President Marie-Josée Gagnonto discuss what it takes to enter the Canadian marketplace and how B2C and B2B brands can cause the results they desire by following a pragmatic set of communications guidelines. Q. Are there any business tips you have for B2B and B2C companies looking to enter the Canadian marketplace? A. Over…
