Remember Key Stakeholder Needs When Communicating With External Audiences
posted on July 21, 2014At some point, you’ve no doubt been taken by surprise when you heard a highly relevant news report about your own employer, client, financial institution or other organization in which you were a stakeholder. Depending on your relationship to the company, you may have felt slighted, or worse, alarmed and self-protective — an unnecessary and preventable outcome had someone thought through the needs of all the company’s constituents. Certainly at times, legal, competitive, personnel or other strategic issues…