What Strategic Special Events Can Do for You

Regardless of what industry – energy, healthcare, architecture, banking, petrochemical, professional services, etc., a special event can be a great way to connect with your clients and prospects – if done strategically. Special events deliver numerous benefits and some business milestones are best-suited for special events.

Key Benefits 

Let’s face it, everyone likes to feel special. A well planned and executed event can create goodwill among your customers, potential customers, employees, the community, etc. – when it is truly special. Branded special events put your people, product, service and company directly in front of and interacting with your stakeholders.  It’s face-to-face time in a welcoming environment. What’s not to like?  Want to cement your brand loyalty?  Special events fit the bill.  And, since special events contain highly-visual activities, you can get media attention to boot.

So, What Kind?

Many business milestones can get a boost from a special event. But before you start planning, consider:  Is it significant?  Typically, only the most important events warrant observance via a special event.  Will it appeal to your target audience?  Is it the best way to reach your audience or would you be better served by a trade show booth or one-on-one meetings with the sales team?  Equally important, will employees be excited and participate? Special events eat time and take employees away from their daily responsibilities.  Before deciding to head down the special event road, make sure you’ve mapped out the pros and cons for your situation.

A few activities well-suited for a special event.

• Launch of a new product or service
• Opening of a new manufacturing facility, hospital, office campus, etc.
• Announcement of a corporate merger
• Introduction of a new CEO

Thinking about hosting a special event? Ward can help!  We’d be happy to chat with you about how to reach target audiences through meaningful and memorable special events that support business objectives. Or, if you’d like to receive our free primer, A Spotlight on Strategic Special Events, simply type “EVENT PRIMER” in the contact us text box and we’ll send your way.