Ward to the Wise

Celebrate And Drive Your Business Goals

champagne-glassesMarking a significant anniversary for your business can be an exciting time; however, while you’re clinking champagne glasses and celebrating the past, don’t forget to drive your business goals for the future.

An anniversary celebration provides an excellent opportunity to reinforce your current customer relationships, attract new prospects, differentiate your business from the competition and enhance your growth, so don’t waste the occasion on a simple party or two when you can leverage it for much more.

Set business goals for the celebration

Before you begin to make plans for commemorative events, take the opportunity to thoughtfully consider your short- and long-term strategic business goals. Do you want to increase your customer base? Expand into a new market? Launch a new product or service?

Set some specific and measurable business goals for your anniversary festivities and use those goals as the starting point for planning all of your anniversary events.

Before you begin planning, also identify your key messages and all of your target audiences. Use your key messages to reinforce your brand and your leadership in the marketplace. Ensure your target audiences include your current stakeholders such as your employees and customers as well as potential future stakeholders. Be as specific as possible. If you’re like most companies, your anniversary budget will be limited so make every outreach penny count.

Celebrate with a Plan

Customers and clients are attracted to vendors and suppliers who are excited about their future, not nostalgic about the past, so shine the spotlight on what your company has become and what it will be in the future – for the audience.

If your goal is to increase your customer base, consider offering an anniversary promotion that will entice those considering your products or services to go ahead and make a purchase.  Do you want to launch a new product or service? Make that announcement the centerpiece of your celebration. Demonstrate your expertise by sponsoring a workshop or a webinar, or by using your team’s skills to benefit a charitable organization in need, and engage your target audience to participate.

By keeping your business goals at the forefront of your anniversary planning, you can set up your business for more successful years to come. And that’s really a reason to celebrate.

Do you have an anniversary approaching? Ward’s team of experienced professionals can help ensure your celebration effectively drives your business goals. Contact us to explore the possibilities.

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