Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.
Park @ Voss
In an area dense with multi-family housing, Park @ Voss’ primary objective was to drive traffic to the property following a $4.8 million renovation so that potential renters could see the changes firsthand and call attention to harder-to-sell studios by making small-space living an appealing urban solution. The company contracted Ward to initiate media relations in support of these objectives. Ward identified audiences that were good candidates for studio living. To reach these audiences and demonstrate the functionality of small-space living, Ward developed a student interior design competition that provided five students with free reign to redesign a studio on a $1,000 budget. The client designated scholarship funds that would be awarded to students for their winning designs. Ward identified universities that offered interior design programs, and more than 20 students from around Texas turned out for the initial orientation. Ward coordinated a three-tier selection process to heighten media anticipation, which included an orientation and measuring day, design plan presentation day, and the final installation, public touring and award announcement weekend. The agency engaged local media personalities to serve as judges of the final designs, including KRIV-TV’s Home Team designer Gill Warrick and Houston Chronicle design editor, Maggie Galehouse, throughout the contest. Ward solicited sponsorships to elevate the stature of the competition through names like Lighting Unlimited, Lowes, Sensa Granite and Wallpapers To Go, resulting in more than $15,000 in donations.
Hurricane Rita forced the competition to be rescheduled from fall to spring,and with a new school semester underway,Ward virtually started from scratch. But it all worked out. Pre-event coverage,including a four-part segment by Gill Warrick and a Houston Chronicle story, helped drive more than 200 people to Park @ Voss on the public touring day to view the redesigned studio apartments and vote for their favorites. After the event, a Houston Chronicle lifestyle feature by Maggie Galehouse with photos of winning studios served as a virtual tour of the property.Media coverage equated to a PR equivalency of nearly $ 140,000-five and a half times the project investment. But the real measures of success were the event goers who asked for a leasing agent to help them get their own studio!
Durfee Music School of Texas
The Durfee Music School of Texas engaged Ward to develop a new website and marketing collateral.
“Energizing, innovative, fun, eye-opening are just a few words to describe The Shlenker School’s work with Ward. After creating our meaningful and dynamic tag line, they helped us develop the strategy and navigation for our Web site and brought in the design team to create it. The staff retreat the firm conducted for our leadership changed our way of thinking about our how we communicate to achieve our goals. Finally, something concrete that helped us move forward!” Ricki Komiss, Head of School
The Schlenker School