Work Samples

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In our 30-plus years as a respected, trusted Houston communications firm, we’ve tackled about every kind of assignment imaginable.

As you’d expect, we work for the major industries and organizations that call Houston and Texas home, and help those from outside the state reach the people here with whom they most need to be in relationship.

Check out a sampling of our campaigns to see the breadth of our capability and in a variety of sectors.

 

Enventure Global Technology

Strategy

The pioneer and innovator of solid expandable technology had an identity crisis. While they should have been perceived as the clear expert in this proven technology, top-of-mind awareness was being lost to less experienced competitors. In addition, the technology itself was often perceived as new by the uninitiated in emerging markets. Leveraging the company’s 15th Anniversary, Ward refreshed the brand with the main objective to give key audiences and employees permission to believe by showing proof the company and its technologies are proven and successful all over the world, in wells old and new and in every type of formation and water depth.

Results

Deep Offshore Technology Conference (Pennwell)

Strategy

Owned and produced by publisher PennWell Corporation, the annual Deep Offshore Technology (DOT) International Conference and Exhibition is a three-day, oil and gas industry event featuring presentations, panel discussions, a comprehensive technical program and interactive exhibits focused on the unique needs of deep and ultra-deepwater. Ward provided public relations counsel and implementation support with the goal of helping the client showcase the following themes to secure coverage and drive registration: 1) pioneering technologies shaping the future of deep and ultra-deepwater industry and 2) the most innovative technologies in the deepwater oil and gas industry. The strategic vision was to garner coverage from the mainstream press by consumerizing industry stories for general media purposes. The team was tasked with generating creative, media-genic opportunities and relevant ideas to support conference goals.

Results

With a record U.S. attendance of 1,335 (up 5% from the previous year in Aberdeen), increased revenue, and positive feedback from attendees regarding content and quality of the overall event, objectives for the Deep Offshore Technology International Conference were achieved. Timely, proactive, targeted delivery of news and updates about the event resulted in positive media coverage. Stories were accurate and consistently showcased the technology and innovation themes defined in the outset to drive awareness. Key placements included a pre-event feature article in the Houston Business Journal interviewing the event chair, calendar listings and news briefs in community newspapers, and a Q&A feature in Offshore magazine, PennWell’s monthly publication, recognized as an industry leader in covering the key issues and trends relative to offshore technology.
BASF TOTAL Petrochemicals

Strategy

Put a public "face" on a petrochemical plant.

Results

Rice University/RISC Laboratory

Strategy

Launch and create viability for RISC's new downhole microchip in the oil and gas industry.

Results

Brand development to increase market share and drive customer/influencer pull-through. HTS Texas

Strategy

To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.

Results

Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
Sable Power and Gas, a boutique energy management services firm, enlisted Ward to help the firm introduce the new company name, previously DaCott Energy Management. Sable Power & Gas

Strategy

Introduce a new company name with brand identity to reflect the strength's of the firm's expertise.

Results

Contacts and referrals loved the site and repeated accolades came from their sphere of influence for charting a better course for clients and looking sharp, current and credible.
Hilton Americas - Houston

Strategy

An aggressive public relations campaign introduced the hotel to Houstonians, meeting planners across the country, regional tourists and the hotel industry itself. Frequent real-time media pitches around construction milestones, equipment deliveries, and other significant events were distributed at a high frequency.

Results

To promote the Dec 4th opening, Ward secured more than 18 television placements, eight print placements, nine radio placements, and six online placements between October 6 and December 31 – none of which mentioned the scandalous project origin. The agency also arranged a feature story and the cover of Meeting South. In December, 53,000 room nights were booked versus the goal of 18,000. Of the 300,000 total room nights booked by December 20th, 56 percent of them represented new business to Houston. On New Year’s Eve, the hotel booked 560 rooms, nearly 50 percent occupancy, and the restaurants sold out. The catering manager reported the flood of inquiries for ballroom events and meetings had nearly created an operational crisis because no one had anticipated the level of demand the PR would create. The client – Hilton Corporation – invited Ward back to promote its 10th anniversary, just as a competing convention hotel is under construction nearby.
"Our engagement with Ward occurred during our quest to improve HSE performance but ultimately led to improvement in many aspects of our business. In addition to developing an extraordinary HSE program for us, Ward showed us the power of starting any communication process with a clear definition of the desired outcome of the communication and the importance of thinking about the "channel" that the recipients are tuned to. This helped us improve all forms of communication we are using to drive our company to higher levels of operational execution. I highly recommend Ward to any organization interested in improving company and personal performance through the power of excellent communication." President & CEO North American Division of one of the world’s largest oil and gas exploration and production companies

Strategy

Results

IEA Gas & Oil Technologies Implementing Agreement

Strategy

The International Energy Agency Gas & Oil Technology Implementing Agreement (IEA GOT) needed a brochure to educate potential IEA GOT members about a unique opportunity for international collaboration. The brochure needed to be completed quickly and appeal to a varied audience of government officials, energy companies, the research and academic community and advocacy groups. Ward rapidly development a brochure that not only informed, but inspired action to join this unique global dialogue.

Results

The client reported the brochure was very well received. As a result, Ward was retained to develop a second brochure and other collateral for IEA GOT use.