Marketing Strategies

A strong Branding strategy differentiates your company and products and services by making and, most important, fulfilling a unique promise.

Ward’s branding work includes:

• Branding strategy
• Brand refresh
• Brand focus group facilitation
• Brand testing
• Brand identity
• Brand promotion

Your Corporate Identity creates the first impression potential customers, employees, community leaders and key constituents have of your organization. Your logo and tagline must distinctly communicate the brand promise, as well as function cost-effectively in numerous media you employ –whether online, in print or on a trade show giveaway.

Ward routinely develops visual representations of client brands – both corporate and product line – and helps produce cohesive brand management protocols and style guides to ensure consistency of the brand expression.

Professional service firms often need Practice Development advice and talent to execute marketing and public relations programs to attract clients, patients and referral sources.

For example, Ward has provided:

• Business consultant public relations and marketing
• CPA firm, financial services public relations and marketing
• Law firm public relations and marketing
• Engineering firm public relations and marketing
• Architectural firm public relations and marketing
• Commercial real estate broker public relations and marketing

Because Houston Professional Services firms face tough Marketing competition, they often turn to Ward to help develop:

• Branding strategies
• Marketing plans
• Advertising plans and creative campaigns
• Client events and seminars
• Newsletters
• Public relations strategies
• Referral programs
• Sales collateral
• Professional staff development and engagement

Advertising through paid media brings message control and ensures necessary frequency levels are met – important accomplishments other communications tactics may not be able to deliver. When advertising is core to the program goals, we develop paid media strategies, flight-plans and place media buys in consumer and trade media:

• Event advertising
• Issue advertising
• Product/service advertising
• Negotiated advertising packages that include speaking engagements, published content and other visibility and networking opportunities

As you’ll see in our writing samples, impactful writing that’s relevant to the target audience engages and influences their actions toward company goals.

To achieve this objective, our well-rounded writers produce:

• Ad copy
• Audiovisual scripts
• Blogs
• Brochure copy
• Bylined articles
• Direct mail
• Email campaigns
• Emergency response statements
• Feature stories
• Ghostwritten articles
• Invitations
• Optimized news releases
• Newsletters
• Podcasts
• Poster copy
• Media kits
• Speeches
• Technical articles
• Trade magazine articles
• Optimized website content

From concept to delivery, we help clients produce effective Marketing Collateral, including:

• Ads
• Banners
• Blogs
• Brochures
• Digital communication
• Direct mail
• E-mailers
• Event support materials
• Fliers
• Gifts and Giveaways
• Microsites
• Newsletters
• Posters
• Proposals
• Sales presentations
• Slide shows
• Technical data sheets
• Three-dimensional items
• Trade show displays, traffic builders

Truly Special Events appeal to audiences’ interests and live long in their memories as positive interactions with their hosts. Since our founding in 1990, we have produced events large and small including:

• Anniversary celebrations
• Employee parties
• Festivals and celebrations
• Grand openings
• Groundbreakings
• Media tours
• News conferences
• Ribbon cuttings
• Trade show hospitality events
• Traffic builders
• Product launches
• Community forums
• Educational events