Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine, Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
Ward continues to be a trusted partner to American Electric Technologies, Inc. that we rely upon for steady counsel to effectively cause action with all of our various stakeholder audiences whether that be customers, partners, investors or employees. They are knowledgeable, strategic and exceptionally responsive to our needs. I strongly recommend Ward to anyone looking to drive their company’s awareness to garner valuable business results. Kent Breaux, Vice President, Marketing AETI (American Electric Technologies, Inc.)

Strategy

Results

As a company with over 180 years of history, and a strong global presence, it was challenging to enter North America in 2003 as a market newcomer. We’ve built our domestic reputation over the last ten years through word of mouth, but it wasn’t until we engaged Ward in 2012 that our brand began to really take off in the U.S. Ward’s great work ethic and exceptional understanding of Bureau Veritas’ value proposition are the keys to Ward’s success in obtaining relevant, high profile media coverage for Bureau Veritas. I’ve been exceedingly happy with the results! Jack Cochran, Director of Marketing Bureau Veritas

Strategy

  • Develop a proactive, targeted and sustainable public relations plan segmented by market
  • Increase awareness of services by riding the news to identify current sector media trends
  • Place in-depth how-to articles in top-tier trade publications relevant to the business

Results

  • Increased awareness through earned media
  • Increased credibility among decision makers
  • Increased thought leadership by securing in-depth pieces in target publications
Bringing on Ward as our PR team has been very successful. They were integral to our marketing efforts as we changed our headquarters and transitioned into the Houston business community. Ward has kept up to the minute on our dynamic developments and worked on multiple fronts to deliver quality results. We have received unsolicited, positive feedback from the community about our company's placement in publications. This is a testament to their deep understanding and connection within the Houston media publications. T.J. Thom, Chief Financial Officer EPL Oil & Gas

Strategy

Results

The Ward team is strategic, nimble, results-driven and extremely responsive to client needs. Their reliable counsel helped Prairie Companies successfully launch North Dakota LNG into the highly competitive Bakken shale play market and drive awareness across all of our various stakeholder audiences including customers, partners, investors and government officials. We could not have obtained the high level of communications results for NDLNG without Ward’s support and thank them for taking our brand presence in North Dakota up another notch. Patrick Hughes, CEO Prairie Companies

Strategy

Results

You took us from bankruptcy to being a Wall Street and media darling. Retired CEO Global Marine Drilling, Inc.

Strategy

In the mid-1990s, Ward developed a 12-month communication plan for Global Marine, an offshore drilling contractor traded on the NYSE, to position itself as the preferred drilling contractor known for its superior equipment, customer service and value among the investment community, media and the general public.

Results

Global Marine reported it built value by communicating to specific audiences established by the plan. Company executives completed a series of luncheon presentations that produced positive feedback from analysts via a follow-up survey, fostering new and existing analyst relationships. The company also garnered positive media coverage with an annual SCORE (Summary of Current Offshore Rig Economics) press conference Ward created, strengthening media relationships while garnering positive press coverage.
The Ward team and Weatherford have accomplished much together. Their team has always been willing to support our dynamic needs, putting forward the extra effort to make us look good, and we are most grateful. Each job they have done for us has been handled professionally and always in a timely manner, even when our demands were (at times) unreasonable. Christine Mathers, Corporate Communications Manager Weatherford International

Strategy

Results

"Our engagement with Ward occurred during our quest to improve HSE performance but ultimately led to improvement in many aspects of our business. In addition to developing an extraordinary HSE program for us, Ward showed us the power of starting any communication process with a clear definition of the desired outcome of the communication and the importance of thinking about the "channel" that the recipients are tuned to. This helped us improve all forms of communication we are using to drive our company to higher levels of operational execution. I highly recommend Ward to any organization interested in improving company and personal performance through the power of excellent communication." President & CEO North American Division of one of the world’s largest oil and gas exploration and production companies

Strategy

Results

Enventure Global Technology

Strategy

The pioneer and innovator of solid expandable technology had an identity crisis. While they should have been perceived as the clear expert in this proven technology, top-of-mind awareness was being lost to less experienced competitors. In addition, the technology itself was often perceived as new by the uninitiated in emerging markets. Leveraging the company’s 15th Anniversary, Ward refreshed the brand with the main objective to give key audiences and employees permission to believe by showing proof the company and its technologies are proven and successful all over the world, in wells old and new and in every type of formation and water depth.

Results