Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.
Deborah exhibits sheer brilliance. Ward has taken our organization to a whole new level of strategic messaging and planning. Tadd Tellepsen, Vice President
Raise awareness of Paragon in the oil and gas sector.
Brand development to increase market share and drive customer/influencer pull-through.
To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.
Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
Stolt Offshore Inc.
Late in 2002 an offshore crude oil production platform, owned by the French company Total E&P, was being decommissioned and dismantled by Stolt Offshore Inc., about 70 miles from Louisiana. Hurricane Lili drove the salvage crew to land and when they returned three days later, the platform was nowhere to be seen. What started as a routine salvage job quickly turned into an environmentally compliant salvage job. Ward was retained to publicize Stolt’s work. After researching the project, Ward suggested the story be offered as an exclusive to Offshore Magazine, one of the leading global publications in the offshore oil and gas industry. To gain maximum coverage of Stolt’s expertise, Ward suggested rewriting and distributing a news release on the project to the wider national and international media covering the various aspects of marine salvage, offshore operations and environmental compliance. Ward successfully pitched the story idea – described as the first platform salvage using only mechanical cutting devices – to the editor of Offshore. The article was submitted under the names of three co-authors, one from each of the three companies – a real cooperative effort that gave additional credence to the technical information included in the article. Once the article was filed with Offshore, Ward recast the salvage operation story into a press release announcing the successful project.
Due to Ward’s media relations program, the story was not only covered in detail in Offshore, but also ran in several trade publications and in the Houston Chronicle. Ward garnered more than $85,000 in advertising equivalency through the media relations effort for the modest budget of $5,400. The media coverage included the primary audiences requested by Stolt Offshore – those managers and company representatives who need and purchase the best deepsea underwater assistance.