When our first PR firm did not deliver, Ward was chosen to replace them due to their strategic thinking, unique ideas and proven results. We immediately tasked Ward to do two things. The first job was to repair a media relationship that had been damaged by the prior firm. This was accomplished within a few days due to their impeccable relationships with and trust among Houston media. The second job was to develop and execute media-genic events to drive media coverage during four key seasonal sales periods including the critical Black Friday weekend. Boy, did they deliver! The Stuffed Stuffing event was like nothing that had been done in The Mills Corporation before and media and corporate executives loved it! The event garnered media hits and on-site TV and print coverage all day on Black Friday with some media outlets visiting multiple times which is quite rare. The event was a rousing success and was only one of many more Ward would do not only Katy Mills, but which were also stamped out into other national markets.
Alisha Wade , Assistant Director of Marketing
Katy Mills Mall