Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

I thoroughly enjoyed the re-brand and logo creation and tagline. It was good for many of us in the company to connect, especially the partners. The logo is fresh and relevant and has meaning for our business, which I really like – and it’s insightful. Michael Donovan, Principal HTS Texas

Strategy

To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.

Results

Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
Deborah exhibits sheer brilliance. Ward has taken our organization to a whole new level of strategic messaging and planning. Tadd Tellepsen, Vice President Tellepsen

Strategy

Results

When a worker injury attracted news helicopters and reporters to our manufacturing site, it was good to hear your “don’t ask questions, just answer mine and do what I say” confidence. We appreciated Ward’s follow-up during the day to explain what was happening with the media coverage and how to communicate with employees. We had the feeling of “I GOT THIS FOR YOU.” So even though you didn’t ask for it, there is my feedback on how your crisis customers feel, in my opinion. I’m busting my brain trying to come up with a “you might want to consider…” and am drawing a blank. Thank you for being there when we needed you! Owner/CEO Oil and Gas Manufacturer

Strategy

Results

Ward continues to be a trusted partner to American Electric Technologies, Inc. that we rely upon for steady counsel to effectively cause action with all of our various stakeholder audiences whether that be customers, partners, investors or employees. They are knowledgeable, strategic and exceptionally responsive to our needs. I strongly recommend Ward to anyone looking to drive their company’s awareness to garner valuable business results. Kent Breaux, Vice President, Marketing AETI (American Electric Technologies, Inc.)

Strategy

Results

The staff at Ward is very in tune with today’s business owner, and that insight has proven invaluable in helping me as a marketing professional to build compelling messages and campaigns for this hard-to-reach audience. I also appreciate the team’s responsiveness to my sometimes urgent requests for counsel – I’m not one of their larger clients, yet I always feel like one. Merrisa Milliner, ABC, Marketing & Communications Director Doeren Mayhew

Strategy

In this campaign, a single, breathtaking image of an extreme sport or adventure is juxtaposed with a headline that addresses the ordinary business of running a business – a dichotomous experience Doeren Mayhew prospects relate to well. While others see business as usual, the business’ leadership is likely experiencing a sense of risk as they drive the myriad aspects of the business to be incompliance with regulations, compete in a dynamic environment and produce a return for investors. Each highly respectful ad focuses on a single experience the decision-maker may be facing that would be a trigger event to seek outside counsel beyond what their current counsel is providing.

Results

The Houston Apartment Association enjoys a tremendous relationship with Ward and its team of seasoned, talented professionals. As a trade association, we look to our Ward partners to help shape our organizational brand, and to influence industry perceptions on a larger scale. Their media relations expertise routinely results in positive and accurate media coverage of our members and the industry. Ward adds depth to our marketing projects and campaigns and is a highly valued extension of the association's in-house team. Ward understands our needs and consistently exceeds our expectations. Aimee Arrington, Director of Community Engagement and Media Houston Apartment Association

Strategy

Results

You took us from bankruptcy to being a Wall Street and media darling. Retired CEO Global Marine Drilling, Inc.

Strategy

In the mid-1990s, Ward developed a 12-month communication plan for Global Marine, an offshore drilling contractor traded on the NYSE, to position itself as the preferred drilling contractor known for its superior equipment, customer service and value among the investment community, media and the general public.

Results

Global Marine reported it built value by communicating to specific audiences established by the plan. Company executives completed a series of luncheon presentations that produced positive feedback from analysts via a follow-up survey, fostering new and existing analyst relationships. The company also garnered positive media coverage with an annual SCORE (Summary of Current Offshore Rig Economics) press conference Ward created, strengthening media relationships while garnering positive press coverage.
The Ward team and Weatherford have accomplished much together. Their team has always been willing to support our dynamic needs, putting forward the extra effort to make us look good, and we are most grateful. Each job they have done for us has been handled professionally and always in a timely manner, even when our demands were (at times) unreasonable. Christine Mathers, Corporate Communications Manager Weatherford International

Strategy

Results

When our first PR firm did not deliver, Ward was chosen to replace them due to their strategic thinking, unique ideas and proven results. We immediately tasked Ward to do two things. The first job was to repair a media relationship that had been damaged by the prior firm. This was accomplished within a few days due to their impeccable relationships with and trust among Houston media. The second job was to develop and execute media-genic events to drive media coverage during four key seasonal sales periods including the critical Black Friday weekend. Boy, did they deliver! The Stuffed Stuffing event was like nothing that had been done in The Mills Corporation before and media and corporate executives loved it! The event garnered media hits and on-site TV and print coverage all day on Black Friday with some media outlets visiting multiple times which is quite rare. The event was a rousing success and was only one of many more Ward would do not only Katy Mills, but which were also stamped out into other national markets. Alisha Wade, Assistant Director of Marketing Katy Mills Mall

Strategy

Results