Sable Power and Gas, a boutique energy management services firm, enlisted Ward to help the firm introduce the new company name, previously DaCott Energy Management.
Sable Power & Gas
The Four Primary Objectives:
- Introduce new company with brand identity, including a new name and logo
- Visually reflect Sable's strengths (knowledgeable, trusted advisors)
- Overcome doubts the company was new or a start-up
- Convey the idea that energy cost management could be a simple, clean, enjoyable cost-savings process
Contacts and referrals loved the site and repeated accolades came from their sphere of influence for charting a better course for clients and looking sharp, current and credible.