Crisis Communication

REAL ESTATE PUBLIC RELATIONS: Are property staff ready for a media ambush?

posted on June 29, 2015

One of the most critical roles in any real estate organization, whether it’s a commercial office building, an apartment complex or a retail center, is that of the property manager. Not only do they have responsibility for handling onsite operations, they also interact on a daily basis with tenants, customers and, on occasion, the media. To many, these professionals are the public face of the organization. And, when it comes to media, they are the company representative most…

Ready for an Oil and Gas Crisis? Put Your Plan to the Test.

posted on October 28, 2014

In the oil and gas industry, unplanned incidents occur, despite best efforts to prevent them. Many companies spend valuable time and money developing emergency response plans and preparing for an operational crisis.  But, a well-written plan that is not practiced will be put to the test in a real event when it’s too late to correct shortcomings in the plan document. Here, we offer quick tips to ensure your team’s readiness when the alarm sounds. Ensure all key…

Making Employee Communication Work When Things Go Bad

posted on September 30, 2014

A crisis can shake a company to its core and put revenue and reputation on the line. While many companies invest time and effort into preparing operational response and external crisis communication plans, few make a similar effort to get ready to communicate internally when things go wrong. Well-informed employees can be highly effective company ambassadors. Clear and frequent communication during and following a crisis will provide them with the information they need to support the response. Make…

RED ALERT! How To Survive A Media Crisis

posted on July 7, 2014

As our series on media topics draws to a close, we focus on how to work with media during a crisis. No communication is more time-critical, sensitive or challenging than what’s exchanged between a corporate spokesperson and a reporter during a crisis. The very nature of a crisis presents myriad obstacles that must be maneuvered around and managed – since the control you exert is limited. Remember, crises are temporary and, one hopes, short- lived. Your relationship with…

How To Assess Your Risk For Media Exposure

posted on June 30, 2014

All organizations are vulnerable to media exposure. Many times we welcome and aggressively pursue positive media coverage, such as when a new product launchesor a major new real estate development is announced. Other times, such as when a crisis or poor employee judgment event occurs, you may find yourself wishing you could bury your head in the sand until the brouhaha blows over. Unfortunately, hiding from the media and willing away a crisis situation does not work. When the media comes knocking, you must…