Deborah Buks

Shopping on the internet is a easy way save lots of money and also allows you to identify other bargains without ever having to leave your dwelling. Online stores offer a vast selection of Kors treatments. The best thing about online shopping is the luxury of not having to fight face to deal with with other consumers which after very same handbag you’re interested while.Only two more trading weeks during and trading stocks continues to help keep investors…

What is the most important factor in creating employee engagement? Compensation? Recognition? Management? Communication? Those are the typical answers workshop participants and clients give to this simple question. But, while those aspects are relevant, none hold the secret to successful employee engagement. Now, think about it. Remember when you were on a team and felt fully engaged. You were so into it, your passion and energy were flowing. You bounded out of bed ready to attack the challenge….

Source: Becky Myers and Deborah Buks In today’s constantly moving, 24/7/365 news cycle, massive amounts of information are disseminated via social media, news outlets and other online sites – by everyone with a handheld device. Media outlets, in essence, are competing with their own audiences to get the news out. Reporters are not only under greater pressure to tell the news first, but are now expected to produce stories for their traditional print or broadcast outlet as well…

You are ready to unveil your new brand. Your employees are aligned and primed to deliver on your brand promise. Sound research has helped you position your brand in the current marketplace, and you have committed financial resources to launch your brand appropriately. Surely, your brand won’t fail. Right? The seventh reason your brand could land in trouble – and the final installment in this Ward to the Wise series – is not thinking long term. Lack of…

Another reason brands fail is because even though the company said the brand was changing, it never really did. Perhaps your look or message changed. This attracted people, but then no real change took place in the company. Products and services remained the same. The customer experience didn’t improve. Customers who were expecting something new and wonderful from you became disillusioned, sought out another company to provide the product or service they needed, and your branding effort failed….

Like so many other priorities in business, branding requires financial investment. Underfunded branding efforts usually fail. Why? Because there isn’t enough investment to provide a sound basis to validate the viability of a brand direction, or to provide the message frequency required for the brand to penetrate customers’ minds. When the latter occurs, messages aren’t communicated to the customer well, aren’t communicated often enough or worse, aren’t communicated at all. Effective branding requires a level of investment similar…

Sometimes a brand redesign takes the company in an entirely new direction – or so it seems. While branding can differentiate your business from your competitors, if it’s not done properly, it could result in some unexpected – and undesired – effects. The problem occurs when the brand change is not based on research or is not validated as relevant and meaningful to the marketplace. In other words, the brand house is built on a foundation of sand…

Many, many brands have failed simply because the company didn’t first stop to think about where the organization fit in the marketplace. You need to know where you intend to stake out your claim in the market long before you can make relevant promises on what you will deliver. Your brand positioning work establishes where in the market the business stands, and who you intend to serve. Is yours a price-value play? A superior-technology play? A service advantage?…

The second most common reason brands fail can be traced back to how the CEO handles a branding change. If he or she does not champion the brand from the start, both inside and outside the organization, it will likely fail. A brand is a promise to your customers and your employees. It is a way of saying, “This is who we are. This is what you can expect from us.” Notice the “we” and “us” in that…

Branding is a business strategy. It is not solely a marketing function, though marketing is accountable for communicating it to the outside world. It is not simply a logo. It is not the same thing as advertising. It is a promise and an experience that you and every member of your team delivers to your customers and other key stakeholders. The snazzy look, catchphrase and great graphics draw attention and appeal to your promise, but they are not…